UI/UX Design (Web and Mobile)
Exceptional design is not just about how something looks — it is about how it feels to use.
User Research, Goals & Digital Strategy
Every successful interface begins by understanding the user. Before we design any screen, we analyse who will use your website or mobile app, what they need, their pain points, their expectations and behaviours. We also examine the competitive landscape in Greece and internationally, identifying gaps and opportunities for differentiation.
We define the core business objectives: conversions, leads, bookings, sales, engagement or onboarding. These become the foundation for the entire UX process. We ensure every decision — from button placement to screen flow — supports these goals clearly, logically and measurably.
The result is a strategic roadmap that aligns user needs with your business growth, ensuring a final product that is intuitive, modern and effective.
UX Architecture, Flows & Information Structure
Once we understand the users and business goals, we design the structure of the experience: the sitemap, the navigation model, page hierarchy and user flows. This is where we define how users move through your platform — how they search, filter, compare, add to cart, request an offer or complete a booking.
We map every step of the user journey and ensure it is smooth, predictable and friction-free. We remove unnecessary clicks, simplify decisions and create a logical path that guides users to action naturally, without pressure.
This stage guarantees that the foundation of your website or application is robust, before we move into visuals and details.
Wireframes & Interactive Low-Fidelity Prototypes
Before colours, layouts or visual elements, we create clean wireframes in Figma to validate structure and functionality. These low-fidelity prototypes allow you to experience the product early — navigation, interaction patterns, content blocks and feature placement — without distractions from the final design.
We test multiple versions to ensure the interface is intuitive and easy to use. Wireframes help prevent costly changes later, making the development process faster and more efficient.
Once approved, these wireframes act as a blueprint for the entire UI design phase, ensuring clarity and alignment across your team.
UI Design System, Components & Visual Language
We design a complete UI system that includes colours, typography, spacing, grids, buttons, form elements, cards, icons, animations and reusable components. This ensures consistency across hundreds of screens and allows your product to scale without losing its visual identity.
Every element is tested on both desktop and mobile. We design with accessibility standards, ensuring colour contrast, readable sizes and interaction comfort for all users.
Whether your project is a corporate website, B2B platform, e-shop, booking system or native application, the visual language remains solid, modern and easy to use.
High-Fidelity Screens & Pixel-Perfect Layouts
After defining the UI system, we design high-fidelity screens for all key flows of your website or app. These are full-colour, detailed, production-ready designs that reflect exactly how the final experience will look and feel.
We design multiple breakpoints (desktop, tablet, mobile) to ensure the interface responds beautifully across devices. We follow best practices for readability, spacing, alignment and visual balance, creating layouts that feel premium, modern and trustworthy.
Nothing is random — every element has a purpose and supports the user journey.
Interactive Prototypes & Usability Testing
We transform the final designs into clickable prototypes in Figma, allowing you to navigate the entire experience before development begins. This makes it easy to identify friction points, unclear flows or visual inconsistencies.
We run usability tests with real users to gather genuine feedback. Their input helps us refine interactions, improve clarity and enhance the speed and comfort of the entire experience. Even small adjustments at this stage significantly improve conversion rates and user satisfaction.
The final prototype becomes a powerful communication tool between your business, our design team and your developers.
Developer-Ready Design Handover (Figma Specs)
Once the design is final, we prepare a complete technical handover in Figma: component specs, spacing, typography, grids, colour tokens and interaction behaviours. This ensures your developers know exactly how everything should be built without interpretation mistakes.
We also include responsive rules, hover states, error states, loading states, empty states and success messages — everything that makes the interface feel alive and polished.
This reduces development time, avoids redesign cycles and results in a final product that matches the design perfectly.
Continuous UI/UX Support & Optimization
UI/UX is not a one-time project — it evolves constantly as your users, market and goals evolve. We offer ongoing optimisation: improving screens based on analytics, heatmaps, user feedback and conversion tracking.
We support new features, redesigns, product expansions, campaign landing pages and A/B testing. This ensures your platform stays modern, easy-to-use and aligned with your brand and business direction.
With continuous improvement your website or mobile app becomes a living asset, delivering better results month after month.