Products Data
Products Data: A complete, production-ready service from IdiconWeb. We scope, implement and support it end-to-end so your team can focus on growth.
Products Data: The Invisible Engine Behind Every Sale
Great design and strong ads cannot compensate for weak product data. At IdiconWeb, we treat Products Data as a critical business asset: titles, descriptions, attributes, categories, images, barcodes, SKUs and technical details that determine how easily users find, understand and trust your products.
We work at database level and at content level: cleaning, structuring and enriching product information so it works perfectly for your e-shop, internal systems, marketplaces, feeds and marketing campaigns.
Whether you manage a few dozen SKUs or tens of thousands, IdiconWeb builds a product data model that is consistent, scalable and ready for automation.
Our goal: every product in your catalogue must be ready to sell from the first second it goes live.
Structured Product Data That Users and Systems Can Understand
IdiconWeb designs the product structure of your catalogue: categories, subcategories, filters, attributes, variations (size, colour, packaging, volume), brands and collections. We map everything to a clear taxonomy that supports navigation, search, SEO and feeds (Google, Skroutz, marketplaces, price comparison platforms).
We standardise attribute naming (e.g. “Size”, “Capacity”, “Voltage”), units (ml, L, kg, cm), and values so that filtering and comparison work correctly for thousands of products.
For existing catalogues, we audit the current data, identify duplicates, broken attributes, inconsistent categories and missing fields, then gradually normalise the entire database.
The result is a clean, logical structure that can grow safely as you add new brands, lines or product families.
Product Descriptions That Sell and Rank
IdiconWeb rewrites and enriches product content so that it is both persuasive and technically correct. We create product titles, bullet points and long descriptions that highlight benefits, use cases, technical specifications, safety information and cross-selling opportunities.
We integrate SEO keywords into titles, meta descriptions and content, without sacrificing clarity or brand tone. For Greek businesses that also sell abroad, we prepare bilingual or multilingual product data (e.g. Greek / English) using a consistent glossary and terminology.
Our team also defines naming rules for variants, bundles and kits so that users immediately understand what they are buying.
The result: product pages that answer questions instead of creating doubts — and that Google can index and reward.
We Transform Supplier Data into a Ready-to-Sell Catalogue
Most suppliers send data in different and messy formats: Excel sheets, CSV, XML, custom exports, partial images and PDFs. IdiconWeb takes these raw sources and converts them into clean, standardised product data ready for import into your platform (WooCommerce, CS-Cart, Laravel, custom systems and more).
We map supplier fields to your schema (brand, SKU, EAN, cost, retail, attributes, categories), detect conflicts, merge similar entries and avoid duplicate products.
Where needed, we design custom scripts and automations that can be reused for future updates, so your catalogue stays synchronised with supplier changes without manual work.
You send us the files — IdiconWeb delivers a structured, import-ready product database.
Consistent Product Data Across Website, ERP and Marketplaces
Product data must be consistent across all systems: e-shop, ERP, MyData, warehouse, marketplaces and marketing feeds. IdiconWeb aligns SKUs, barcodes (EAN/GS1), internal codes, price lists and image naming so that every system “speaks the same language”.
We organise product images (main, gallery, detail shots, packaging, usage) with clear naming conventions and folder structures, and we link them correctly to each product and variant.
This avoids mis-matched orders, wrong items being shipped, incorrect reporting and broken feeds in platforms like Google Shopping or Skroutz.
IdiconWeb ensures that your product data remains stable even as your operations, connectors and automation grow more complex.
Continuous Data Management So Your Catalogue Never Degrades
Product data is not a one-time project. New products arrive, suppliers change formats, regulations evolve and your commercial strategy adapts. IdiconWeb provides ongoing data governance: periodic audits, quality checks, correction of inconsistencies and controlled procedures for adding or modifying products.
We can work as your external data team or support your in-house staff with guidelines, templates, validation rules and automations.
With IdiconWeb managing your product data, your catalogue remains clean, fast to update and ready to support new channels, campaigns and integrations.
A strong catalogue is a long-term asset — and we help you protect it.
