Price and Stock Updates That Keep Your Business in Control

In modern e-commerce, outdated prices or stock levels mean lost revenue, angry customers and extra support work. IdiconWeb designs and implements Price and Stock Update systems that keep your catalogue perfectly aligned with your suppliers, ERP, warehouse and marketplaces — automatically and safely.

We connect your platform to supplier CSV/XML feeds, ERP exports, API endpoints or internal databases, and we define clear rules for how prices and availability should be calculated and updated at each run.

The result: what customers see on your website is always close to real-time reality — and the numbers in your reports match your actual stock and selling prices in euro.

IdiconWeb turns price and stock management from manual chaos into a predictable, automated process.

From Raw Cost to Strategy-Driven Selling Price

Suppliers usually provide base cost prices, special offers, recommended retail and discount structures. IdiconWeb translates this into a clear pricing logic that fits your business model: margin-based rules, category-based multipliers, brand rules, B2B vs B2C price lists, promotional overrides and marketplace-specific pricing if needed.

We configure formulas such as:

• Cost → Base selling price with minimum margin
• Rounding rules (e.g. 14,90 €, 19,99 €)
• Special price periods & campaigns
• Different price levels for groups (retail, wholesale, partners)
• Price filters for feeds (e.g. exclude very low margin items)

All rules are applied during each update, ensuring that your selling prices remain aligned with your cost reality and your profitability targets — without manual calculation.

IdiconWeb converts supplier data into a consistent, profitable price strategy in euro.

Stock Updates That Prevent Overselling and Lost Orders

Stock is the most sensitive part of your catalogue. IdiconWeb implements stock synchronization that connects your e-shop with ERP, WMS, supplier feeds and marketplaces so that available quantities and “in stock / out of stock / on request” states are always accurate.

We define stock rules per source:

• Direct stock from your warehouse
• Dropshipping or on-order products
• Safety stock and reserve quantities
• Multi-warehouse logic if needed
• Different stock visibility per channel

The system handles partial updates, zero stock transitions and order reservations, greatly reducing the risk of selling items that are not truly available.

IdiconWeb ensures that “Available” really means available.

Automated Updates with Schedules and Complete History

IdiconWeb configures automated processes that update prices and stock on a schedule: every hour, every few hours or once per day depending on your business needs and supplier stability.

Each update run is logged with:

• Start and end time
• Source files or endpoints
• Number of products updated
• Warnings and errors (e.g. missing SKU, invalid price)
• Summary of changes in prices and quantities

When necessary, we provide rollback or safety layers (e.g. do not apply changes if more than X% of prices suddenly drop to zero).

You always know what changed, when, and why — without digging through raw files.

Same Reality Everywhere Your Products Appear

Prices and stock are not only for your website. They must match in ERP, MyData-related invoicing systems, physical store POS, Google Shopping, Meta catalog, Skroutz, Shopflix and any other marketplace you use.

IdiconWeb aligns your update logic with all these channels, ensuring:

• The same reference price in euro across systems
• Correct promotional and strike-through prices
• Consistent stock statuses per channel
• Clean feeds without rejected products due to data issues

Multichannel consistency builds trust with customers and reduces support tickets about “different prices” or “product was available but actually out of stock”.

With IdiconWeb, your data says the same thing everywhere.

Monitoring and Alerts So You React Before There Is a Problem

IdiconWeb doesn’t stop at automation. We also implement monitoring and alert systems that notify you when something unusual happens: massive price drops, stock going to zero on key products, supplier feeds failing or update jobs not running.

Alerts can be delivered via email, internal dashboards or messaging tools used by your team. This allows you to react quickly and avoid losing sales or damaging your reputation.

Over time, we analyse logs and performance to refine your pricing and stock strategies, identifying opportunities for better margins, safer stock thresholds and improved rotation.

IdiconWeb keeps your price and stock engine under constant professional supervision — not left on autopilot without control.