Logo Design
Your logo is the cornerstone of your brand — the visual symbol that captures your essence at a glance.
Discovery, Audit & Creative Brief
A strong logo does not start from a “nice idea”, but from a clear understanding of who you are and what you need to communicate. Before we design anything, we go through a structured discovery phase: we analyse your business model, your current brand assets, your competitors in Greece and abroad and the audience you want to attract. We review any existing logo, identify what works, what creates confusion and where there is a real opportunity to improve.
Together we build a practical creative brief in plain language, not design jargon: which feelings should the logo create, which values it should reflect, what level of formality you want, whether the brand should feel more premium, friendly, minimal, tech, corporate or playful. We also clarify the contexts where the logo must work: website header, e-shop, social media, signage, packaging, invoices, real estate ads, mobile app icon or video watermark.
This clear brief becomes our reference point for the whole process, so that the final logo is not just “something beautiful”, but a precise answer to a business need.
Concept Exploration & Creative Directions
With the brief approved, we move into concept exploration. We generate several strong creative directions – not endless variations of the same idea, but clearly different approaches: wordmarks, monograms, symbol-driven logos, emblem style or hybrid solutions. Each direction is built on strategic thinking and can support a full identity, not just a single application.
We present the concepts in realistic mockups so you can see them on a website header, business card, mobile screen or signage, not only on a white page. For each concept we explain the logic behind the shapes, the symbolism and how it connects to your positioning and target audience.
You choose the direction that feels closest to your brand and we refine it together, combining your feedback with our design expertise to reach a logo that you really feel represents your business.
Typography, Colour & Brand Personality
The character of a logo is defined largely by its typography and colours. We select or customise typefaces that support both Greek and Latin alphabets, ensuring that your name looks equally strong in Ελληνικά and English, with correct accents and legibility across all sizes.
We build a colour palette that matches your positioning – from clean corporate blues and greys to warm hospitality tones, high-contrast tech combinations or more artistic, editorial schemes. We test colour pairs for accessibility and readability, especially for web and mobile interfaces where contrast is critical.
The final result is not just a logo, but the core of your visual language, ready to be extended into complete branding, UI and marketing material.
Responsive, Versatile & Real-World Proofed Logo
Modern logos must work everywhere: from a huge sign to a tiny social avatar. We design a responsive logo system with different levels of detail for different sizes and contexts: full logo with tagline, compact horizontal version, stacked version, icon mark for small spaces and monochrome versions for one-colour applications.
We test the logo in all relevant situations: dark and light backgrounds, full colour and black-and-white, print and screen, photograph overlays, favicon, app icon, email signature and watermark on images or videos. If something does not work, we adjust early so you never have to “fix” the logo with workarounds later.
This guarantees that your visual identity remains sharp and recognisable no matter where it appears.
Logos for Web, E-shop & Mobile Apps
Because our core work is digital, we design logos that fit perfectly in web and app environments. We consider how the logo will sit in your header, how it behaves on sticky navigation bars, how it looks in dark mode and how it adapts to mobile layouts where height is limited.
We provide optimised versions for retina screens, favicons, app icons and social profile images, so your brand looks crisp and professional wherever users interact with you: website, e-shop, booking platform, real estate portal or SaaS dashboard.
For each key digital use-case we give you export-ready files and guidelines, so your developers and marketing team can implement them without guesswork.
Industry-Specific & Greek Market Considerations
A logo for a law firm, a tech startup, a real estate agency or a health brand cannot follow the same rules. We adapt our design approach to your sector and to the expectations of your audience in the Greek market, while still keeping your brand ready for international exposure.
For regulated sectors (medical, financial, legal, education, energy) we consider the level of formality, trust and clarity required. For creative or lifestyle brands we can be more expressive and experimental, as long as the result remains functional in real-world usage and aligns with your long-term business goals.
We also take into account potential trademark conflicts and visual similarity to well-known local brands, helping you avoid confusion and legal risk from the beginning.
Deliverables, File Formats & Brand Assets
At the end of the project you do not receive “just a PNG”, but a full set of professional logo assets. We provide vector files (AI, PDF, SVG) and optimised rasters (PNG, WEBP, JPG) for web and print, in all approved colour variations: full colour, black, white, negative, horizontal, vertical and icon-only.
We prepare a simple usage guide that explains which file to use where, so your team never has to guess. Where helpful, we also include a small starter package of branded materials: email signature example, basic stationery layout or social media avatar and header, ready to upload.
Everything is organised in clear folders so you can hand it to printers, developers, agencies or partners without additional explanations.
Logo Refresh & Continuous Support
For brands that already have history, a full redesign is not always necessary. Sometimes a careful refresh is enough: we refine proportions, typography and colours, improve legibility, simplify complex shapes and prepare a proper file set and guidelines so the logo finally works everywhere without problems.
After delivery we remain available as your design partner for future needs: sub-brands and product logos, campaign marks, anniversary badges, co-branding versions with partners or sponsors, and adaptations for new platforms or technologies.
In this way your logo becomes a living asset that evolves with your business, instead of a static file that slowly goes out of date.