Google Analytics
Google Analytics: A complete, production-ready service from IdiconWeb. We scope, implement and support it end-to-end so your team can focus on growth.
Google Analytics That Shows the Numbers That Matter
Without accurate analytics, every marketing decision becomes guesswork. At IdiconWeb we configure Google Analytics (GA4) so you get reliable, actionable data about your website, customers and sales. We set up events, conversions, scroll depth, e-commerce tracking, funnels and user journeys, making sure that every important action is measured correctly.
Whether you run an e-shop, a service website or a B2B portal, we tailor the analytics structure to your business model – not a generic template. We track what really drives revenue, leads and euro-value performance.
The result is clarity: which channels work, which pages convert, and where you should focus your marketing budget for the highest return.
Advanced Event Tracking and E-Commerce Integration
GA4 uses an event-based model that requires precise configuration. We set up add-to-cart events, checkout steps, purchases, coupon usage, product impressions, search terms and custom events depending on your platform (CS-Cart, WooCommerce, Laravel, custom PHP).
Our team ensures clean data streams without duplicates, missing values or broken parameters. This allows you to track revenue in euro, average order value, top-performing categories, and the exact path customers follow before buying.
For non-e-commerce sites, we track form submissions, lead quality, engagement and scroll behavior to determine which content brings meaningful conversions.
Google Tag Manager (GTM) That Keeps Your Tracking Clean
A proper GA4 setup requires a clean and organised Google Tag Manager container. We build a stable GTM structure with variables, triggers and filters that avoid conflicts, double-tracking and data contamination.
From GDPR-compliant cookie banners to consent-mode tracking, cross-domain measurement and server-side tagging, we configure everything according to your infrastructure and marketing tools.
This makes your analytics flexible, scalable and easy to adjust as your website grows or new campaigns launch.
Funnels and User Journey Insights for Real Growth
GA4 gives deep visibility into how users move through your website. We build custom funnels that reveal where potential customers drop off and what stops them from converting. This type of analysis is essential for optimizing UX, forms, checkout flows and landing pages.
Heatmap integration, scroll-tracking and engagement metrics show which content captures attention and which sections users ignore.
These insights lead to better design decisions, higher conversion rates and smarter marketing spending.
Custom Dashboards and Reporting in Euro
We develop clear dashboards in Google Analytics, Looker Studio or your internal BI tools. These show the metrics that matter: conversions, revenue in euro, cost per acquisition, best channels, device performance and customer lifetime value.
Monthly or weekly reports summarise results in plain language so management understands where growth comes from and what blocks further performance.
With clean reporting, your marketing team gets full clarity and can scale campaigns with confidence.
The Perfect Link Between SEO, Ads and ROI
Analytics is the connection point between SEO, paid ads and conversions. We ensure that all your marketing channels (Google Ads, Meta, TikTok, email, organic search and offline campaigns) are measured correctly inside GA4 and attributed to the right source.
This gives you a real ROAS and ROI calculation in euro, allowing you to judge which campaigns deserve more budget and which should be paused.
When analytics becomes precise, your entire marketing strategy becomes stronger and your decisions become data-driven instead of intuitive.
