Campaign Tracking (UTM, ROAS, CRO)
Campaign Tracking (UTM, ROAS, CRO): A complete, production-ready service from IdiconWeb. We scope, implement and support it end-to-end so your team can focus on growth.
Tracking That Turns Marketing into Measurable Profit
At IdiconWeb, campaign tracking is not optional. It is the foundation that determines whether your marketing budget works or leaks away silently. Using UTMs, advanced ROAS analysis and conversion rate optimization (CRO), we transform every click, visit and euro spent into clear, traceable information you can use to scale confidently.
We map your entire digital ecosystem: website, e-shop, Google Ads, Meta, TikTok, newsletters, influencers, affiliates, offline campaigns and QR codes. Each channel gets its own tracking structure, naming conventions and measurement logic so nothing gets lost.
With correct tracking, you finally know which campaigns produce sales, which produce noise, and which deserve immediate scaling. Your marketing decisions stop being “feelings” and become data-driven actions.
IdiconWeb combines marketing, analytics and business understanding so you see the real return of every euro you invest.
UTM Architecture That Shows Exactly Where Conversions Come From
UTM tags are the backbone of campaign tracking — but when used poorly, they create chaos and misleading data. IdiconWeb builds a complete UTM architecture for your business with strict naming conventions for source, medium, campaign, content and term.
This allows us to differentiate: organic vs paid, Meta vs Instagram vs Reels, Google Search vs Shopping, TikTok ads vs influencer collaborations, newsletters vs automation flows, and even offline actions via QR codes.
We connect all UTM data with GA4, Looker Studio and your CRM or ERP so every purchase, lead or request gets the credit it deserves. No more guessing which post or ad generated the sale — you see everything.
The result is a transparent, unified measurement system ready for scaling your marketing campaigns.
ROAS That Shows the True Profitability of Every Campaign
Many businesses think ROAS is “revenue divided by ad spend”. IdiconWeb goes deeper. We calculate true profitability by integrating product margins, operational costs, logistics, marketing expenses and average order value across all channels.
This gives you a real picture: which campaigns generate profit, which break even, and which destroy value even if they generate many clicks or low-cost conversions.
We deliver ROAS dashboards broken down by audience, creative, placement, funnel stage, device and landing page. You see exactly where to invest more and where to cut.
ROAS becomes a strategic tool — not a vanity number — helping you scale your marketing budget safely and sustainably.
Conversion Rate Optimization: Fix the Points Where Money Leaks
Traffic is only half the story. CRO (Conversion Rate Optimization) is where IdiconWeb identifies and fixes the hidden barriers that prevent users from buying, calling or completing a form.
We analyze user behavior with heatmaps, scroll depth, click maps, loading speeds, form abandonment, checkout friction and page clarity. Small changes — like CTA placement, trust elements, simplified forms or faster loading — often produce dramatic increases in conversions.
Every CRO improvement boosts your ROAS automatically: the same traffic, the same budget, more conversions in euro.
IdiconWeb provides clear A/B testing ideas, landing page redesign plans and continuous experimentation to ensure that performance increases every month.
Unified Funnel Tracking Across All Platforms
IdiconWeb ensures that campaigns across Google, Meta, TikTok, email, influencers and offline promotions follow the same strategic logic. We track awareness, engagement, consideration and conversion events in a consistent structure across all channels.
This gives you a complete view of the customer journey: where they discovered you, what convinced them, what slowed them down and what finally made them convert.
Instead of isolated campaigns, you get a unified system where each channel reinforces the others — all tracked with technical precision.
This is the level of marketing maturity required to scale your business sustainably in Greece and internationally.
Reporting in Euro With Insights That Drive Real Decisions
IdiconWeb creates dashboards that summarise every important metric: revenue in euro, ROAS per channel, ROAS per creative, conversion rate per landing page, cost per acquisition, average order value and lifetime value.
Reports are not generic or automated. Every month, we analyze your full funnel, identify hidden opportunities, highlight waste and propose actions with immediate business impact.
Your management team gets crystal-clear visibility, while your marketing team gets actionable tasks for optimization.
With complete tracking, your business grows with confidence — not with assumptions.
