Branding and Visual Identity
Your brand is more than just a logo — it’s the story, emotion, and experience that connects you to your audience.
Brand Strategy & Positioning
A strong visual identity starts long before we open any design tool. We first clarify your brand strategy: who you are, what you stand for, which markets you serve and how you want to be perceived in Greece and abroad. Together we define your brand values, tone of voice, unique selling points and the emotions you want people to associate with your company every time they see your name.
We analyse your competitors, your existing communication and the expectations of your ideal audience – whether they are local clients, international investors, B2B partners or end consumers. Based on this, we position your brand clearly so it does not look “just another company”, but a focused, professional presence with a specific promise and personality.
This strategic foundation becomes the base for every design decision that follows: from logo and colours to typography, imagery and layout. The result is a visual identity that is beautiful, but most importantly relevant, aligned with your business and able to support your growth long term.
Visual Identity System & Logo Ecosystem
Once the strategy is clear, we design a complete visual identity system – not just a single logo file. We create a logo ecosystem with primary and secondary versions, icon marks, responsive versions for small spaces and monochrome applications that work equally well on a dark website header or a light business document.
We define your colour palette with primary and secondary colours that work consistently across digital and print. We select typefaces that match your personality and are easy to use in real conditions: website body text, corporate presentations, proposals, newsletters, labels and signage. Every element is tested in realistic mockups so we see how your brand behaves in everyday usage.
The result is a flexible visual language that scales from favicon to billboard, and from social media avatar to exhibition stand, without losing clarity or recognisability.
Brand Touchpoints: Web, Print & Social Media
Your brand lives everywhere: on your website, in your email signature, on your invoices, in social media posts, on packaging, at events. We design how your new visual identity is applied across all these touchpoints so the experience feels consistent and professional at every contact with your audience.
We create key layouts for website headers and footers, social media avatars and cover images, basic post templates, business cards, letterheads and presentation slides. Where needed, we provide ready-to-use Canva or PowerPoint templates so your team can produce on-brand content easily without breaking the design.
This way, your brand does not stay locked in a PDF but becomes a living system used daily by your team – and clearly recognised by your customers.
Brand Guidelines & Usage Rules
To keep your image consistent as you grow, we prepare clear brand guidelines. Depending on the size of your organisation, this can be a compact one–two page quick guide or a complete brand book that covers every detail of usage and behaviour of your identity.
The guidelines include logo usage rules (what is allowed and what is not), clear space, minimum sizes, colour usage, typography hierarchy, photography style, iconography and typical layouts. We also define how your brand should look in common situations: proposals, offers, invoices, signage, vehicle livery, staff clothing or interior branding for your office or store.
With this documentation you can confidently work with external partners – printers, sign makers, advertisers, video studios – knowing they have a clear reference to keep your visual identity consistent.
Digital-First Branding for Websites & Apps
As a web-focused studio, we design brands that work perfectly in digital environments from day one. We make sure your identity is strong and readable on a dark header, on a mobile navigation bar, inside a favicon, as an app icon and inside UI elements such as buttons, cards or badges.
We define a digital design system that can be directly translated into UI/UX work: spacing, grids, components, button styles, form elements, icon sets and basic illustration style. This allows your development team – or our team – to build sites and applications that look 100% on-brand without reinventing the wheel on every screen.
The result is a brand that not only looks good in a logo presentation, but also feels coherent when users actually interact with your website, e-shop or platform.
Rebranding & Brand Refresh
Many businesses already have a name and a logo, but feel that their image no longer reflects who they are today. We handle rebranding projects with care, so you do not lose the recognition you have built over the years while still updating your presence to a modern, professional and competitive level.
We audit your existing materials, identify what works and what causes confusion, and propose a clear rebranding strategy: from light “cosmetic” updates to full repositioning when necessary. Together we prioritise which touchpoints must change first – website, signage, print material, social media – and we plan a smooth transition instead of a chaotic overnight change.
Our goal is simple: keep the equity you already have in the market, but give your brand the clarity, confidence and visual quality it deserves for the next years.
Branding for Greek & International Markets
Many of our clients operate in Greece but speak to audiences from multiple countries. We design identities that work equally well in Greek and in Latin alphabets, taking into account how your name reads, how it is pronounced and how it looks when written in different languages.
We prepare versions of your logo and typography that support Greek, English and any additional language you need, without “breaking” the visual style. We also adapt messaging and visual tone for different audiences: local buyers, foreign investors, tourism, B2B partners, export activities.
This ensures that your brand feels consistent and trustworthy whether someone finds you from Athens, London or Dubai, online or offline.
Ongoing Brand Support & Art Direction
A brand is not a one-time project but a long-term asset. After the initial branding phase, we stay next to you as creative partners: reviewing new applications, aligning campaigns with your identity, suggesting improvements and ensuring that every new piece of communication stays on-brand.
We can support your internal team or external collaborators with art direction, templates, design reviews and quick adjustments when new needs appear – from a simple social media campaign to a full trade fair presence or a new product line.
This ongoing collaboration keeps your brand consistent, fresh and effective, freeing you to focus on your business while we take care of how it looks and communicates everywhere.