Ads (Meta - TikTok - Google)
Ads (Meta, TikTok, Google): A complete, production-ready service from IdiconWeb. We scope, implement and support it end-to-end so your team can focus on growth.
Performance Advertising with Strategy, Not Blind Budget
At IdiconWeb, advertising is not “boosting a post” or running random ads. It is a controlled, measurable system that follows a clear strategy, designed to increase sales, leads and euro-based revenue with maximum predictability. Before launching anything, we deeply analyse your market, competitors, seasonality, audience behaviour and product economics.
Our team builds a complete advertising ecosystem across Meta, TikTok and Google, using creative positioning, funnel thinking and data-driven structure that aligns with your actual business goals. Every ad and every euro spent must serve a specific role inside the conversion path, not remain disconnected or untraceable.
IdiconWeb handles both strategic planning and technical execution: audiences, placements, creative formats, tracking, budget allocation and continuous optimization. Your campaigns become smarter, faster and more profitable month by month.
This is performance advertising the way serious businesses should run it.
Meta Ads: The Most Powerful Social Selling Engine
Facebook & Instagram remain the strongest platforms for broad reach, consumer targeting and visual storytelling. IdiconWeb creates full-funnel Meta structures: awareness → engagement → retargeting → conversion. We fine-tune your audiences using real behavioural signals, not generic interest targeting that wastes budget.
Our team builds high-converting creatives using hooks, pain points, social proof and strong CTA logic that matches your brand voice. From static ads and carousels to Reels, Advantage+ Shopping and tailored retargeting sequences, everything is engineered to drive action.
We also use CAPI (Conversions API) and advanced pixel tracking to overcome iOS restrictions and restore accuracy in reporting — essential for profitable campaigns.
Meta is not guesswork; with IdiconWeb, it becomes a structured selling engine that grows in efficiency over time.
TikTok Ads: Creative-Driven Performance at Scale
TikTok is not about “pretty ads” — it is about speed, authenticity, native language and storytelling. IdiconWeb develops TikTok-specific creative strategies using high-tempo cuts, user-style formats, dynamic hooks, product demos and compelling narrative flow.
We create variations for rapid testing across audiences and placements, allowing TikTok’s algorithm to identify winning concepts fast and scale them with high cost-efficiency. Our approach focuses on short attention spans, real engagement and creative patterns proven to convert.
TikTok ads excel at top-of-funnel growth and brand expansion; combined with strong remarketing in Meta and Google, they become a key driver of your full performance funnel.
With IdiconWeb, TikTok becomes a serious profit channel — not an experimental playground.
Google Ads: Traffic That Converts Because It Has Intent
Google is where people search with intent, and that makes it the strongest channel for high-quality, ready-to-buy traffic. IdiconWeb builds structured Search, Performance Max, Shopping, Display, YouTube and Remarketing campaigns optimized for your business reality.
We perform deep keyword segmentation, search term filtering, negative keyword strategy and landing-page alignment to ensure every click is relevant and profitable. For e-shops, we create optimized Merchant Center feeds, category-level structures and smart inventory-linked ads.
Our Google Ads setups include bid strategy tuning, geo-targeting, device segmentation, ad schedule logic and detailed multivariate testing.
When Meta brings attention and TikTok brings reach, Google closes the sale — and IdiconWeb coordinates the entire system.
Integrated Funnels that Multiply Performance
The strongest results appear when platforms work together, not separately. IdiconWeb designs full-funnel structures where TikTok powers awareness, Meta drives engagement and retargeting, and Google captures intent and closes the sale.
We control frequency, sequencing, creative messaging and landing page alignment across all channels. Users see the right message at the right stage of their buying journey — not repetitive, disorganized ads that waste budget.
This integrated approach increases ROAS, reduces acquisition costs and creates predictable, scalable growth for your business.
Your advertising becomes a single, unified ecosystem — not a collection of disconnected campaigns.
Reporting in Euro and Relentless Optimization
IdiconWeb delivers detailed euro-based reporting: revenue per platform, ROAS, cost per lead, cost per purchase, average order value, lifetime value, retention and cross-channel attribution.
We conduct weekly and monthly optimization cycles: creative refresh, bid strategy improvements, audience refinement, negative filtering and landing-page alignment — always chasing higher profitability.
No campaign is left unattended. We track trends, detect early signals, react before performance drops and push aggressively when performance is strong.
This is how IdiconWeb keeps your advertising profitable, predictable and systematically improving month after month.
